Life’s too short, and wine’s too expensive, to guess.
Answer a few questions. Preference Pass finds your archetype and points you to the pours you’re most likely to love. About three minutes, and your coffee order is all the wine knowledge you need.
Real tasters, not guesswork. Never sold. Never tracked. Delete it whenever you like. Free for every guest.
Put the right glass in the right hand.
Preference Pass matches each guest to what they’re most likely to love, before the first pour. You see their archetype and best matches. You never see how they answered, and we never sell their data.
Every wine on the flight is yours, scored by your own tasters. Your rules. Their taste.
No wine exam. No buzz terms. Just what you already love.
Tell us what you love.
Coffee, chocolate, tart citrus. A few questions about flavors you already know. Nobody’s judging, and nobody’s steering.
Meet your archetype.
Not a number. An introduction. It tells a winery how to welcome you, delight you, and nothing more.
Pour with confidence.
Every pour comes with a plain-language reason. Rate what you drink and your profile sharpens with every visit.
Which archetype tastes like you?
A few you might meet. There are more, and the waitlist gets you there first.
Real tasters. Real reasons. No mystery score.
Scored by real tasters.
Every wine is tasted and scored by trained people, never estimated from price, region, grape, crowdsourcing, a lab, or AI.
A match you can check.
A few understandable flavor dimensions and a plain-language reason for every pour. Never a black box, never a percentage or meaningless stars.
Your data works for you.
Wineries see your archetype and best matches, never how you answered. Never sold. Never tracked. Gone when you say.
Prediction isn’t preference.
Your feed shows what keeps you scrolling. We show what you actually love. Answer honestly, meet your palate, and discover it without anyone steering.
We keep it safe. You keep the say.
Your tasting room’s judgment, not some black box.
Your staff score every wine, so every match reflects your actual wine, tasted by people who know it. When a guest asks “why this bottle,” your team has a real, human answer.
Become a Founding Winery.
Put the Pass in your tasting room first, and help shape what gets built next. This isn’t a SaaS trial. It’s a seat at the table while the category gets built.
A limited number of independent wineries will join.
Become a Founding Winery- You see who your guest tastes like.Their archetype, its description, and best matches. Never how they answered, never their scores.
- Your rules stay your rules.Dry before sweet, delicate before bold, protected as a rule. Classic order is always one setting away.
- Marketing guests welcome.Guests opt in and can leave in one tap, so your list holds the people who want to hear from you. Build an offer around an archetype, like a shipment for Refined Minimalists.
- Remove the fear of the $40 bottle.Guests aren’t afraid of your wine. They’re afraid of spending on a guess. Built for fewer wasted tastings and more bottles that go home.
Be first to meet your palate.Be one of the first wineries in.
Leave your name and email. We’ll write when Preference Pass is ready for you. That’s the only reason we’ll write.Leave your details and we’ll be in touch about founding winery seats, a first look, and a conversation about your list.
- Early access to your archetype
- Free for every guest. Your rights are free. Your insights are optional.
- A first look at what your team and your guests would see
- Founding participants shape what gets built first
- We never sell your data and never use it to track you.
You’re on the list.
We’ll write when your archetype is ready to meet you.
We’ll be in touch about founding winery seats.
Nobody’s taste is wrong. Some bottles are just wrong for you. We’ll help you skip those.