Answer questions about flavors you know
Coffee, chocolate, tart citrus. Nobody’s judging, and nobody’s steering.
A wine taste profile for tasting room guestsGuest wine matching for tasting rooms
Answer a few questions about flavors you already know, like coffee and citrus. Preference Pass finds your archetype and the pours you’re most likely to love.
Takes about 3 minutes. Free for every guest.
Preference Pass matches each guest to the wines on your flight they’re most likely to love, before the first pour. Your own staff score every wine.
You see each guest’s archetype, never how they answered.
No wine exam. No buzz terms. Just what you already love.
Three quick steps. A few questions about flavors you already know.
Meet your archetype
An introduction, not a score. It tells the tasting room how to welcome you.
Pour with a reason you can check
Every pour comes with a plain-language reason. Rate it, and your profile sharpens.
The host view for every guest Who they taste like, never how they answered.
Which wine archetype tastes like you?
A few you might meet. There are more, and the waitlist gets you there first.
The Refined MinimalistClean. Precise. Effortless.
The Orchard DreamerFruit-forward. Aromatic. Easy-drinking.
The Velvet CollectorElegant. Balanced. Silky.
And more to meetJoin the waitlist to find yours
Wines scored by people who taste them
- Trained tasters score every wineNever guessed from price, region, grape, a lab or AI.
- A plain-language reason for every pourA few flavor dimensions you can check. No percentages, no stars.
- Your data stays yoursNever sold. Never tracked. Deleted whenever you ask.
Founding seats for independent wineries. A limited number will join.
Your staff score every wine, so every match reflects your actual wine, tasted by people who know it. When a guest asks “why this bottle,” your team has a real, human answer.
Put the Pass in your tasting room first, and help shape what gets built next. This isn’t a SaaS trial. It’s a seat at the table while the category gets built.
- You see who your guest tastes like.Their archetype, its description, and best matches. Never how they answered, never their scores.
- Your rules stay your rules.Dry before sweet, delicate before bold, protected as a rule. Classic order is always one setting away.
- Marketing guests welcome.Guests opt in and can leave in one tap, so your list holds the people who want to hear from you. Build an offer around an archetype, like a shipment for Refined Minimalists.
- Remove the fear of the $40 bottle.Guests aren’t afraid of your wine. They’re afraid of spending on a guess. Built for fewer wasted tastings and more bottles that go home.
Join the Preference Pass waitlist
We’ll write when Preference Pass is ready for you, and for no other reason.
You’re on the list
We’ll write when your archetype is ready to meet you.
We’ll be in touch about founding winery seats.
